Marketing in a Nutshell: Key concepts for non-specialists by Mike Meldrum, Malcolm McDonald,

Marketing in a Nutshell: Key concepts for non-specialists



Download Marketing in a Nutshell: Key concepts for non-specialists




Marketing in a Nutshell: Key concepts for non-specialists Mike Meldrum, Malcolm McDonald,
Language: English
Page: 320
Format: pdf
ISBN: 0750681330, 9780750681339
Publisher:

About the Author

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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